Overview
Outsourcing content writing means hiring third-party writers for the development of new content. Such hired content developers not only create the content from scratch but also, many a time, act as scheduling planners for monthly or weekly content, deciding on visuals and opting for the trending format of content for better readership.
Content creation outsourcing involves independent contractors or content marketing agencies. There are a number of factors to be considered, therefore in the choice one has to make between outsourcing and in-house content production.
Things to consider when using outsourcers
Some of the key things to consider when deciding to outsource include setting clear expectations, identifying gaps in content production capabilities, and setting up a budget. These are major considerations that will ensure that outsourcing serves your content strategy and business objectives appropriately.
Consider these aspects:
Quality
Obviously, we all would like the best quality; this clearly depends on your budget. Some good freelancers are willing to give a helping hand.
To get the best from any freelancer you need to make sure that you give good direction and have clear specific instructions.
You often have to try out a few people, occasionally you strike gold with the first person, but like anything, outsourcing can be a bit hit and miss. If you want to make sure that you get quality work done on every single task that you need to outsource, then you need to choose an outsourcing company that offers a vetted and highly qualified personal assistant online, tailored to your needs.
Location
This is something to consider if face to face contact is important to you with your freelancer. If the project is predominately written work and not purely design based it is best to avoid going overseas.
This is due to the fact that most freelancers from some countries do not have English as a first language, thus making communication harder. This may end up costing you more time in the long run as errors can be made in the written work that require correcting so making the lower cost counter-productive and ending up costing you more.
Cost
This will generally provide a more cost-effective way to get various areas of a project completed, allowing you to concentrate on other areas of your core business.
The general method of engagement for freelancers is usually on an hourly basis or per project. Be sure to confirm how the pricing and payment structure will be upfront to avoid surprises.
Delivery Time
Notice that you confirm when tasks will be delivered. Here, good communication is the key. Ensure that your freelancer communicates well, keeping you updated with which tasks are due and when they will be completed.
Communication
How do they communicate with you? What’s their response time? Especially to those freelance writers who are using an overseas freelancer, you need to factor in, first of all, the time zone, and then how responsive they are to your emails. Do they respond quickly to any questions that you may have?
Without good communication, working on this project becomes very difficult since most freelancers will not communicate face-to-face. You need vetted professionals to ensure effective and timely communication. Virtually all virtual assistant companies will have some trained and qualified people who can assist with many aspects of your project.
Top Places for Writer Outsourcing
Here are the top places for writer outsourcing:
1. Wittypen
Wittypen is an all-in-one content platform where business needs can be met in bulk and quickly. This leads to delivering high-quality content that increases numbers for businesses. With a huge bunch of handpicked writers through a strict assessment and screening process, only good quality of content is a giveaway.
Wittypen offers a set of tools useful for quick tasks activated by AI. It includes brief generation and content calendar.
The type of content ranges from whitepapers, blogs, articles, press releases, eBooks, website content, and others. This is made available under these four key services:
- SEO content writing
- Blog writing
- Color Refresh
- IL content writing
Now, the pricing tiers are quite straightforward:
- The Starter content tier starts at ₹ 960 apiece
- Professional content level begins at ₹1,500 each
- Elite content level starts at ₹2,400 each
The platform facilitates quick ordering in three easy steps, select the content details, fill in the customer profile and other details, place an order, and pay.
Businesses looking for content in large numbers can sign in to Wittypen for massive content operations.
2. Scripted
In scripted AI-generated content, it is a one-stop marketplace for all the needs of outsourcing content writing in businesses. It includes content generated by humans and AI.
The starter program provided by the platform is free of charge and includes content generated by AI offered to one organization and one user without any cost. The Pro program, unlike the starter, comes with a fee that amounts to $199 payable every month.
Scripted is a site targeting the big businesses that need to generate excellent content at scale and on schedule, produced by professionals in the fields required for knowledge.
3. WriterAccess
WriterAccess gives a business three key ingredients needed to build a successful content marketing strategy, Talent, Tools, and Training. Businesses harness the power of AI-driven engines to utilize the best writers and then streamline these writers’ workflows in getting the content to their audience.
This platform comes with managed services and integrations as well as enterprise solutions for larger projects and requirements. It offers a 14-day free trial.
The Starter pack starts at $49/month and takes 5 days for approval.
4. ContentWriters
ContentWriters is an all-in-one content solution for any business, publisher, agency, brand, e-commerce business, etc. One can find writers who have been vetted for different scales of companies present on the platform.
These packages start with a Self Service module where businesses can get content written at $99 apiece, with the use of a free account. The higher packages bundle more services for customized quotation depending on the specific requirements of the business.
5. Upwork
Upwork is the best avenue to outsource your blog writing. It comprises a large talent pool in the world, with which you will find your best fit to cater to your needs easily within your budget.
Communicate to the kind of content you would like and your expectations. Secondly, you screen for the right freelancers before selection. Then, in case of hiring, pass clear instructions as well as feedback.
6. Express Writers
By its very name, Express Writers is a content outsourcing platform that provides faster delivery compared to competitors. This company is better placed to suit business-to-business companies that need content produced with a tight deadline and written by subject matter experts.
Businesses have the choices of Managed Services or their self-serve option. In the case of blogs that fall into the Expert category, this starts from $57 with a 4 – 6 business day time to live. The cost of general content is $50 and the time to live is approximately 3 – 4 business days.
7. Writing Studio
Writing Studio is an all-in-one content-outsourcing writing service platform. It is best-fit for businesses needing specialized content like whitepapers and eBooks in a myriad of industries.
Writing Studio’s standard plan is priced at the lowest end, beginning at $0.20 per word for 10,000 words, and going even lower with economies of scale. The minimum delivery timeline is 7 days, so this may not suit businesses that need very fast content.
8. Verblio
Essentially, Verblio is a content outsourcing service, created to serve the needs of marketers and SEO experts. Although they maintain an option for enterprises and publishers to order content on the platform directly, they do so at scale.
It means that using the self-serve option, businesses could see content written for a price as inexpensive as $0.06 per word. The platform fee is waived in the first month. For anything higher, businesses can get a custom quote depending on the nature of the content they need.
9. Crowd Content
Crowd Content is the destination for content outsourcing when a business needs myriad types of content. For instance, when a business requires whitepaper ghostwriting services but also needs website content to be done under the same service, Crowd Content works it out.
It offers self-service content through the Marketplace tier, which allows businesses to enter the type of content they need to write, including the number of words and quality required, upon which the platform generates a quotation for the work.
10. Bloggism
Bloggism is an expert business solution provider. They provide services to generate newsletters, business proposals, marketing content, articles, book writing, emails, case studies, essays, blogs, research papers, etc. They create non-plagiarized material that is high quality and SEO-optimized.
The expert team at Bloggism has specialists who can write about various fields and topics such as medicine, legal issues, journalism, and other industries. They offer revision services to ensure complete client satisfaction.
Factors to Consider When Choosing an Outsource Content Writing Platform
It is the age of artificial intelligence. Many content writers use AI software to create content. But such content is not appreciated by Google and it is hard to rank in top pages with such content. It is important to select outsourced content writers who produce AI-free and plagiarism-free content for your platform.
Multiple factors must be in mind while opting for an outsourced content writing service such as:
1. Existing Client Base
It is crucial to opt for someone with experience and expertise. Any outsourced content writing service provider who already has existing clients will help you produce top-notch content that will lead you to success.
2. Domain Expertise and Experience
Research in detail whether the service provider you are choosing knows the field or niche of your business well or not. Specialized and expert people from your industry can write exclusive content with much more precise and accurate data.
3. The Turnaround Time
Fresh perspective and authentic work take a little time but the individual or company you are hiring must be known for timely submission. Companies who provide regular updates about the work are best.
4. Available Samples
It is highly advised to go through the previous work samples of the outsourcing content writing service provider to get an idea about the quality of the work. If the samples fail to align with your company’s goals or are not compatible enough with your business standards you can check the next possible option.
5. The Reviews
The reviews and ratings are one of the most important things to check before hiring an outsourced content writing service provider. These reviews will lead you to learn all the good things or the bad things about the company or a freelancing individual.
Success Stories of Brands Outsourcing Content Writing
Case studies and success stories of renowned and flourished companies that choose outsourced content writing services can help you make decisions. Some examples and case studies of brands that have outsourced content marketing are mentioned as follows:
1. Hubler – Scaling Content for Organic Growth
Hubler increased their organic progress up to 400% in a week with the help of around a hundred high-quality, SEO-optimized written materials.
It revamped the content on their website and posted regularly on their platform. The results exceeded their expectations and they managed to gain ten times more impressions on the content.
2. Nifty – Lead Generation and Content Refresh
The sign-ups at Nifty increased by more than 30% after they hired an outsourced content writer who generated around fifty detailed articles. The articles used relevant keywords to target the audience.
Is Writer Outsourcing Worth the Investment?
Exceptional writers are required to produce compelling content that can captivate the audience with their work. Writer outsourcing is an amazing opportunity for companies to get help from specialized and skilled writers without hiring a full-fledged writing team.
This option saves the resources, time, and energy of the whole team. Businesses and companies can hire digital marketing companies for their content writing services or hire an expert freelancer. You can accomplish your goals of attaining a high ranking in the search engines by posting superior-quality content.
FAQs: Top Places for Writer Outsourcing
Here are the frequently asked questions regarding Top Places for Writer Outsourcing:
Q1. Why should I consider outsourcing content writing services?
Ans. Outsourcing content writing provides an opportunity to get in touch with specialists and trained writing experts. They assist you in increasing the website ranking and organic traffic by generating top-notch flawless and perfectly crafted content. This not only saves your time but also energy and funds.
Q2. How much does it cost to outsource blog writing?
Ans. The cost of outsource blog writing is determined by multiple factors. The cost changes depending on the way of paying such as:
- Paying per hour: The cost is $15-$115 per hour
- Paying per post: The cost is $25 to $500 per article
- Paying per word: The cost is $0.06 to $3.00 per word
Q3. How can I ensure the content I receive matches my style and brand voice?
Ans. Outsourcing content writing services research thoroughly about the client and their brand. They also have detailed discussion sessions to understand the requirements and needs of the clients. They appreciate getting a sample blog for more precision and accuracy.
Q4. What if I’m not satisfied with the content produced?
Ans. Reputed outsourcing content-writing companies or individuals pay special attention to their clients and make sure that their clients are completely content with their work. Alterations, corrections, and revisions are done if requested by the client.
Q5. Do I own the rights to the content produced?
Ans. There are no copyright infringement issues after paying the outsourcing content writers their money for their job. You can post or publish the content wherever you want as you have all the rights to the content produced by them.
Q6. How to outsource content writing?
Ans. Outsourced content writing services can be acquired from expert individuals or companies offering these services. There are a large number of freelancers available for outsourcing content writing jobs.
Conclusion
Content Writing Outsourcing Services are very common nowadays. People hire freelancers, or different digital marketing companies to generate high-quality content for them which consists of blogs, articles, product descriptions, website content, marketing content, etc.
Such services provide opportunities to different companies so that they can increase the visibility, traffic, and ranking of their website. This helps businesses to grow and progress by having a strong and impactful presence on the internet.
If you are in search of a quality freelance content writer for your website, then Marketing Bulls can help you create customized high-quality content. We are the UK’s top marketing agency and have a professional and certified team that can cater to all your marketing needs including content writing.
MarketingBulls offers high-quality granular marketing services that will deliver results that will exceed your expectations. Contact our team today and get ready to be blown away by its results.
